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You've probably heard of the phrase 'Search Engine Optimization' or 'SEO'. There is much to be discussed or argued about this topic.
SEO is very important for your online music promotion. The basic goal of any SEO effort is to make your website or web page to come up and rank high on the search engine result pages (serps). Don't get scared of these technical terms. They are after all, just terms.
The goal is to provide you with a basic knowledge of SEO with the shortest amount of reading material. I don't want to bore you with too much words or technical details.
Nevertheless, you need to be familiar with these SEO terms.
Search Engines
A good example is google.
Search Engine Optimization
The art and science of preparing a website to increase its chances of being ranked in the top results of a search engine once a relevant search is undertaken.
SERPs or Search Engine Result Pages
This refers to the natural search results returned by the search engines after someone searches for a specific phrase.
Keyword Phrases
These are words or phrases that people use on the search engines when doing a search. It's also called a search phrase.
Text copy
This refers to the written material or information on your web page.
Links
This refers to a graphic, line of text, or both on a web page that connects to another web page. Text links are very important in seo.
Inbound Link
This is a link from another web site that connects to your web site.
Outbound Link
This is a link on your web site that connects to another web site.
Anchor text
The anchor text is the clickable text of a link.
Title tag
The title tag is the text in the top bar of your Web browser, also used by many search engines as the title of search listings. The title tag defines the title of your web page.
Great! You're now ready to tackle the next section.
Basic SEO Tips to the Top of the Search Engines.
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